First Cuppa for Cancer Care campaign raises £16,000 with support from MB Partners
At the start of the year, to coincide with World Cancer Day, Hope for Tomorrow ran its first Cuppa for Cancer Care Campaign. It ran from 30 January to 5 February with the charity asking people from across the country to get together for tea, coffee and cake in aid of supporting mobile cancer care.
It was launched by celebrity Gloria Hunniford OBE, who alongside Ross Brawn OBE, Martin Brundle, Derek Bell MBE, David Brabham, David Richards CBE and Nick Fry, is a patron of the charity. Gloria lost her daughter, TV presenter Caron Keating, to breast cancer in 2004.
Theo Paphitis
Mark and the team
When the initiative was launched, Gloria explained how it came about: “Cancer can take a terrible toll on individuals and their families. Travelling for repeated treatment is often difficult, stressful and time-consuming, for so many people. The mobile cancer care units and specialist NHS nurses drive out to patients’ communities rather than them having to travel to hospital. This makes a difficult time that much easier for them. Patients regularly comment on how great the nurses and drivers are, with the team immediately making them comfortable and offering them a cup of tea or coffee. That’s where the idea of Cuppa for Cancer Care came from…”
MB Partners played a huge part in helping Hope for Tomorrow reach the £16,000 total as well as helping spread the word on social media with posts from Theo and Mark.
Allie Selby, Hope for Tomorrow’s head of fundraising, said: “We’re a small charity and as this is the first time we’ve run such an event we’re delighted with how it went. The support from the partners made a big difference and I’m pleased to say we are planning to make this an annual event around World Cancer Day. We’re confident that we’ll be able to double this amount next year to help patients to be treated in their communities on our mobile cancer care units.”
The charity’s latest patient feedback shows that, on average, for each treatment on a unit, patients save two-and-a-half hours, 20 travel miles, and £6 on parking. With treatment lasting several months and sometimes years, the time and financial savings can be considerable. Moreover, 71% of patients said they can tolerate their treatment more easily on a mobile cancer care unit, while 47% felt that they were more likely to complete their full course of treatment.
Inside, the units are just like hospital treatment rooms, with four treatment chairs, chemotherapy pump stands, and medical storage facilities. They are equipped with air conditioning and a cooling and heating system for patient comfort, as well as a toilet and kitchen. One NHS trust is currently trialling a unit with separate consultation rooms that extend hydraulically from the unit. Eleven NHS trusts currently have mobile cancer care units and last year they provided over 26,000 treatments.
If you want to help Hope for Tomorrow improve the lives of cancer patients and are interested in signing up for next year’s Cuppa for Cancer Care event you can sign up here.
Boux Avenue
ROR creative
Hope for Tomorrow golf day – Friday 16 June 2023
Hope for Tomorrow is also hosting a golf day in the summer. It’s at Minchinhampton Golf Club, in Gloucestershire and it’s on a Friday – so if you’re looking at an afternoon of competitive golf or team building you could also turn it into a weekend stay in the Cotswolds!
